You poured your heart into that LinkedIn post.
300 words of wisdom. Three emojis. A line break every sentence. You even ended with a “What do you think?” to boost comments.
Result? 12 likes. 1 comment (your cofounder). 0 leads. Brutal.
Here’s the Thing: It’s Not the Algorithm. It’s the Format.
LinkedIn doesn’t hate you. It just doesn’t know what the hell you’re trying to say.
Your post looks like a journal entry. A wall of text with no punch, no hook, no visual anchor.
People Don’t Read. They Glance.
Scroll LinkedIn for 30 seconds and ask yourself:
- Did you stop because of the text?
- Or because something visual caught your eye?
- Or the opening line felt like a cold slap of insight?
If your post doesn’t stop the scroll in 1.5 seconds, it’s invisible. Period.
What’s Missing? Frictionless Consumption
Your audience isn’t lazy. They’re just busy. You need to earn their attention by making your content stupidly easy to absorb.
- Bold hooks that punch you in the brain
- Clear formatting that breaks visual monotony
- Snackable visuals that tell the story fast
Translation? It’s not what you say. It’s how you show it.
You Need More Than Words — You Need Content Objects
Think slides. Diagrams. Short lists. Quote cards. Decision trees. Callout boxes. Each one a self-contained moment that can stand on its own in the feed.
This isn’t design fluff. It’s how modern communication works:
- Small format = high impact
- Visual structure = readability
- Scannability = engagement
Good News: AI Can Create All This for You
You don’t need a design team or a Notion full of swipe files. You need 1 prompt and 5 minutes.
- “Turn this post into a visual carousel.”
- “Give me three quote cards from this idea.”
- “Format this list into a LinkedIn-friendly post.”
- “Extract the visual from this insight.”
The AI handles structure, flow, and visual layout ideas. You just edit tone and hit publish.
But AI Won’t Save You From Boring Ideas
Let’s be clear: no one wants a quote card of you saying “Teamwork makes the dream work.”
You still need the spark. The take. The tension. The punchline. AI can scale your content, but you have to make it matter first.
Final Fix: Build Content That Stops the Scroll
- Open with friction (a challenge, a stat, a bold POV)
- Break long blocks into skimmable chunks
- Add structure — bullets, visuals, or a mini-framework
- End with a statement, not a generic question
It’s not about chasing likes. It’s about creating content people can’t ignore.
Final Take: Your Ideas Deserve Better Packaging
If you want engagement, stop writing status updates and start building visual objects your audience can consume in seconds.
You’re not underperforming.
You’re under-formatting.